Louis Vuitton has unveiled the FIFA World Cup Trophy Case, a special case for holding the coveted FIFA World Cup.
FIFA commissioned Louis Vuitton to design a special case to accommodate the trophy. The handmade case consists of 18 carat gold with a base of semi precious malachite. It measures 36cm in height, is fitted with Louis Vuitton's brass lock and corners, and features the company's iconic monogrammed canvas.
Implications - With the economic recession slowly recovering, many consumers are now looking to spend their money. Offering luxurious commodities or prestigious getaways will appeal to this growing base of consumers who are ready to reassert themselves as wealthy individuals. Businesses should provide these options to maintain an edge over other competitors.
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