The new commercial for the 'FIFA 16' video game blurs the lines between what's virtual and real.
The beginning of the video shows superstars Lionel Messi and Sergio Aguero taking turns doing tricks with the soccer ball, attached to cameras and motion sensors. The picture suddenly changes back and forth between the real athletes and their virtual selves doing the same tricks. In a new and innovative marketing tool, FIFA 16 lets viewers in on how the video game is made from a technological point of view.
The rest of the commercial features a ball being passed around, with a surprise appearance from basketball star Kobe Bryant, who kicks a basketball in a hoop. Despite the seemingly random cameo, Kobe's appearance only creates more buzz for the upcoming video game.