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Rogic's Fidelinka Concept Packaging Celebrates Artisan Baking

 - Apr 30, 2012
References: & packagingoftheworld
Serbian design student Silvija Vojnic Rogic created a series of concept packages for the bakery and flour products company Fidelinka. Taking the company's long history into consideration, Rogic created a design that exudes the nostalgia and tradition of artisan baking. The perfect combination of old aesthetics and innovative branding design, these bold boxes are the ideal home for all your pantry basics.

The packaging is made to look like a hole-in-the-wall bakery from a bygone era. The boxes feature illustrations depicting bakers standing proudly at the entrance of their various shops. The varieties of flour available from Fidelinka can be identified on the package by observing what each baker is peddling. To please the pint-sized kitchen helpers, these ingenious boxes can be easily converted into a plaything once the contents are used up.

Playful, nostalgic and wonderfully charming, the Fidelinka concept packaging is homey and heartwarming.