Trader Joe’s Decked Out Trees Save the Mixing, Baking and Decorating
Laura McQuarrie — December 1, 2020 — Lifestyle
References: traderjoes
As appealing as the idea of baking holiday cookies seems, the time-consuming process of mixing, baking and decorating is taken out of the equation with the Trader Joe’s Decked Out Trees. The milk chocolate crème-filled, tree-shaped biscuits are topped with snow-like icing and sprinkles, creating a fun and festive way to dress up a holiday entertaining spread. The cookies come in at just 30 cents apiece, which means that the Trader Joe’s Decked Out Trees are not only time-saving but resource-saving.
As families will be celebrating the holidays differently this year and perhaps skipping out on annual traditions like cookie making, these festive cookies promise to satisfy a sweet tooth in an affordable way that requires no effort.
Image Credit: Trader Joe's
As families will be celebrating the holidays differently this year and perhaps skipping out on annual traditions like cookie making, these festive cookies promise to satisfy a sweet tooth in an affordable way that requires no effort.
Image Credit: Trader Joe's
Trend Themes
1. Pre-decorated Cookies - Disruptive innovation opportunity: Develop a line of pre-decorated cookies for different occasions, saving time and effort for consumers.
2. Convenience Baking - Disruptive innovation opportunity: Create baking kits or pre-made dough that make it easier for consumers to bake at home without the need for extensive preparation.
3. Affordable Holiday Treats - Disruptive innovation opportunity: Offer affordable holiday treats that can be easily incorporated into traditional celebrations, appealing to cost-conscious consumers.
Industry Implications
1. Food & Beverage Retail - Disruptive innovation opportunity: Introduce a new line of pre-decorated cookies in grocery stores and online platforms, targeting consumers looking for convenient and festive treats.
2. Packaged Baked Goods - Disruptive innovation opportunity: Collaborate with packaged baked goods companies to develop ready-to-eat, pre-decorated cookie products for wider distribution in supermarkets and convenience stores.
3. Baking Supplies - Disruptive innovation opportunity: Partner with baking supplies manufacturers to create baking kits with pre-cut cookie dough and decorations, providing consumers with an easy way to bake festive cookies at home.
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