'Bestival' is an award-winning four-day boutique music festival that will be taking place in September at a new site in Dorset. In order to give people a taste of what's to come at the event, Bestival launched a one-day preview called at The House of St Barnabas in London. At the teaser event, guests were able to partake in interactive DIY workshops, stress-reducing sound baths and other crafting activities, all the while enjoying music from both renowned and emerging artists.
To encourage on-the-spot ticket purchases, Bestival set up a Pay It Forward deal, which means that for every ticket bought, one would be given to participants or graduates of the House’s Employment Academy.
Since the festival is being moved to a new site two hours from London, this experiential one-off session is a key part in showing people why they should make the trek.