Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

One-to-One Personalisation

 - Jul 8, 2008
References: eurocarblog & yankodesign
A while back, Trend Hunter told you about the Ferrari One to One Scaglietti personalization program which allows customers to choose finishes, colours and accessories for their Italian supercars. Now Ferrari has updated its program to allow customers to create their own custom series, granted that you can shell out at least two million euros.

If you've got the money, you can choose a production model and create your own design using its base. The chassis, engine and airbags must remain the same, but you can change everything else.

The program does not include SUVs or station wagons.