As a way to promote the fact that Feel Good Drinks uses natural ingredients in its products, Luke Elliott and Toby Edwards have created a cheery poster campaign with a Fruit Fan Club theme.
Feel Good Drinks don't have any added sugar or, as they say "artificial nasties" because those ingredients don't make you feel so good. The Fruit Fan Club helps boost up the image that Feel Good Drinks would like to promote. It's a brand that is fun, cheerful, full of life and good for you.
The posters have various creatures decked out in fruity fan gear surrounding the drinks with banners and balloons. I would love to be part of the Fruit Fan Club -- hip hip hooray for fruit!