These ads for Totalgaz are an absolute hoot! The tagline for the campaign reads, “Otherwise, it would be too easy to install.” The accompanying images for the three print ads feature a man ready to jump onto a trapeze over a floor covered with cacti, a blindfolded man walking onto a marble-filled floor and a man tied to a ceiling fan.
What a great original concept and sense of humor. The ads were created by advertising agency CLM BBDO, Boulogne Billancourt, France with creative direction by Gilles Fichteberg, Jean-François Sacco and Sophian Bouadjera. The copy was written by Laurent Laporte.