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Understand Consumer Preferences That Influence Eating On-the-Go Habits

 - Mar 29, 2012
References: trendreports
In recent years, there has been an overwhelming demand from consumers for healthier food options. Although this demand has had some effects, the fast food industry remains prosperous. How have they been able to remain relevant even though the majority of the food served is unhealthy? What are fast food chains doing to revamp brand image? With the Fast Food Trend Report, we provide insight into this expansive market and highlight key forces affecting other industries.

From architecture and art to fashion and pop culture, fast food has penetrated many industries. When focusing strictly on the dining aspect, traditional fast food restaurants like McDonald's, KFC and Subway are updating menus to suit the tastes of health-conscious consumers. Hence, the rise of healthy and delectable cuisine like organic veggies burgers, salads, wraps and soups. In terms of architecture, there is an eco-friendly movement underway, which highlights how fast food chains are reducing their carbon footprint. Finally, the art world has drawn much inspiration from the fast food sector, using their mascots, logos, slogans and brand identities to create ironic, entertaining and provocative works of art.

Leverage our crowd-generated research, filled with thousands examples of research and 564 PRO Trends, to better understand this evolving industry.