Dutch illustrator Mike Frederiqo has expanded his 'Logos' series, a project that began by featuring humanized fashion logos made out of the person who founded the brand.
The latest batch of illustrations feature big names from the past and present, such as Marilyn Monroe, Cara Delevingne, Rei Kawakubo, Georges Vuitton, Karl Benz and Thierry Hermes. Perhaps the most recognizable icon is the interlocking C's that make up the Chanel logo, represented by a drawing of Delevigne's bendy limbs. The other images feature Vuitton as the French fashion house's unmistakable monogram and Hermes as the luxury brand's first initial.
Fashion fans will definitely get a kick out of identifying Frederiqo's inventive reinterpretations of tried and true brands.
Why This Trend Is Growing
- Humanized Fashion Logos
- Re-imagining classic fashion logos by depicting them as human figures presents an opportunity for disruptive innovation in the field of fashion marketing and branding.
- Celebrity-inspired Branding
- From Marilyn Monroe to Cara Delevingne, there is potential for integrating celebrity figures into the branding of fashion and luxury brands, providing a new and unique way of engaging with customers.
- Artistic Branding Designs
- Commissioning artists to create unique and personalized branding logos creates an opportunity for brands to stand out with eye-catching designs that speak to their target audience.
Industries Being Reshaped
- Fashion and Luxury
- Frederiqo's series highlights potential for edgy and creative marketing and branding campaigns within the fashion and luxury industry.
- Art and Design
- The use of artistic re-imagination in branding provides opportunities for artists to integrate their skills in the marketing and advertising industries.
- Media and Entertainment
- The celebrity-inspired branding trend may be particularly applicable within the media and entertainment industry, providing a new way to integrate both subjects.
