'Fashion Instant' is the name of a unique Instagram account that sets itself apart from other fashion-focused content shared on the photo-sharing app by "capturing real moments." Rather than taking photos directly through the in-app camera, Fashion Instant posts only Polaroid-style images.
The subjects of these candid fashion photos include editors, PR representatives and models who all have a hand in keeping the wheels of the fashion industry spinning.
While Instagram itself revitalized the charm of instant photography with square photo frames and filters, these photos are not doctored in the same way as most. While Alex Sweterlitsch, who runs the account sometimes makes adjustments to color and light levels, the images are otherwise unedited, unaltered and raw, providing stills that offer an authentic look at the people who keep fashion moving forward.