'Fashion Instant' is the name of a unique Instagram account that sets itself apart from other fashion-focused content shared on the photo-sharing app by "capturing real moments." Rather than taking photos directly through the in-app camera, Fashion Instant posts only Polaroid-style images.
The subjects of these candid fashion photos include editors, PR representatives and models who all have a hand in keeping the wheels of the fashion industry spinning.
While Instagram itself revitalized the charm of instant photography with square photo frames and filters, these photos are not doctored in the same way as most. While Alex Sweterlitsch, who runs the account sometimes makes adjustments to color and light levels, the images are otherwise unedited, unaltered and raw, providing stills that offer an authentic look at the people who keep fashion moving forward.
Why This Trend Is Growing
- Authentic Fashion Photography
- Capturing real moments through unedited Polaroid-style images offers a refreshing and authentic perspective on the fashion industry.
- Revitalization of Instant Photography
- Using Polaroid-style images on Instagram taps into the nostalgia and charm of instant photography, creating a unique visual experience.
- Unfiltered Fashion Content
- Posting unedited and raw images on social media platforms like Instagram provides a genuine and unfiltered view of the fashion world.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can leverage authentic fashion photography to showcase real moments and connect with consumers on a deeper level.
- Photography Industry
- The revitalization of instant photography presents an opportunity for the photography industry to reintroduce and market instant cameras and film to a new generation of users.
- Social Media Industry
- Unfiltered fashion content on platforms like Instagram can drive engagement and attract a new audience interested in genuine and unedited visual experiences.
