Taking inspiration from looks hot off the Fall/Winter 2015 runways, Jacqueline Bissett created a series of fashion illustration drawings for HTC, starring its phones as the must-have accessory for the season.
Bissett is well-known in the fashion industry and has previously created fashion illustrations for brands like Givenchy, Swarovski and Selfridges. Each of the images for the 'HTC One M8 Collection' features a model interacting with one of the smartphones and sporting fashionable looks and colors from the latest runway shows. Since the phones come in a variety of colors, it wasn't difficult for Bissett to play them up in each illustration. Although HTC's M8 launched earlier in the year, some colorful new handsets are being introduced this fall in pink and red, offering special appeal to phone users who are just as savvy about fashion as they are with tech.
Key Themes Behind This Trend
- Fashion Illustration Drawings
- Using fashion illustrations to promote products or brands can create a unique and visually appealing marketing strategy.
- Must-have Accessories
- Positioning smartphones as must-have accessories can tap into the desire for fashion and personal style in the tech-savvy consumer market.
- Colorful Handsets
- Introducing colorful variations of smartphones can cater to fashion-conscious consumers who want their tech devices to match their personal style.
Where This Applies
- Fashion
- Fashion brands can collaborate with illustrators to create unique and eye-catching marketing campaigns.
- Technology
- Tech companies can leverage fashion partnerships and colorful variations of smartphones to target the fashion-conscious consumer market.
- Marketing and Advertising
- Marketing and advertising agencies can explore the use of fashion illustrations and the positioning of products as must-have accessories in their campaigns.
