Most major fashion brands have shifted their energy to fashion film advertisements, creating short, high-budget video clips starring top models and the latest collection. Often employing esteemed directors, like Sofia Coppola's work for Dior, or in Chanel's case, resident creative director Karl Lagerfeld, these films are fanciful, artistic and have a great opportunity to go viral on the web, proving to be the marketing strategy of the moment.
Trend Hunter's Fashion Film Trend Report tracks this burgeoning movement in branding and advertising that focuses on connecting with consumers through the use of storytelling. The report includes over 14,000 examples of fashion film market research and 1,482 PRO Trends like Modern Wanderer, Brand-itorials and Cavalier Couture, which provide an analysis of its implications and innovative execution technique.
Don't let your brand miss an opportunity to jump on this new advertising and marketing approach.
What's Driving This Trend
- Fashion Film Advertisements
- Fashion brands are using high-budget, artistic video clips featuring top models to market their latest collection, creating an opportunity for directors and creative technologists to disrupt traditional fashion ad production.
- Storytelling Marketing
- Fashion film branding uses storytelling to engage consumers, creating an opportunity for marketers to capitalize on emotions and creativity to disrupt traditional advertising tactics.
- Viral Marketing Strategy
- Fashion brands' high-budget films have a great opportunity to go viral on social media, creating an opportunity for digital marketing agencies to use social networks to disrupt traditional marketing channels.
Who This Affects Most
- Fashion Industry
- Fashion brands are leading this trend, creating an opportunity for production companies, directors, writers, and fashion entrepreneurs to produce high-budget films leveraging their respective talents.
- Digital Marketing Industry
- The trend towards storytelling, viral marketing and social media empowers digital marketing agencies to creatively disrupt traditional advertising campaigns.
- Entertainment Industry
- Fanciful, artistic films create an opportunity for entertainment technologists to combine fashion and film, to create new, truly original hybrid forms of entertainment that disrupt traditional modes of storytelling and branding.
