Most major fashion brands have shifted their energy to fashion film advertisements, creating short, high-budget video clips starring top models and the latest collection. Often employing esteemed directors, like Sofia Coppola's work for Dior, or in Chanel's case, resident creative director Karl Lagerfeld, these films are fanciful, artistic and have a great opportunity to go viral on the web, proving to be the marketing strategy of the moment.
Trend Hunter's Fashion Film Trend Report tracks this burgeoning movement in branding and advertising that focuses on connecting with consumers through the use of storytelling. The report includes over 14,000 examples of fashion film market research and 1,482 PRO Trends like Modern Wanderer, Brand-itorials and Cavalier Couture, which provide an analysis of its implications and innovative execution technique.
Don't let your brand miss an opportunity to jump on this new advertising and marketing approach.