M.C.Overalls Taps into Robert Alonzi for Its Inaugural Exhibit

 - Jul 25, 2018
References: mcoverallsnews & hypebeast
Workwear brand M.C.Overalls further pioneers the integration of creative thought into the industry with a collaborative fashion art program. Dubbed 'Canvas,' the ongoing initative will seek to provide artists with an open space for experimentation, delight consumers with one-of-a-kind products and get traction for noteworthy not-for-profit organizations.

For the inaugural collection, released under the fashion art program, is a collaboration between M.C.Overalls and Belgian creative Robert Alonzi who primarily draws inspiration from pop culture. The six-piece clothing capsule is exhibited at the label's Newburgh Street store. Alongside the unique and representative workwear designs will be an Alonzi painting. The work will be up for auction and the proceeds will go toward funding the efforts of 'Campaign Against Living Miserably' (CALM) — a charity that seeks to prevent the occurrence of male suicide.