Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 289,098 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 391,415 cutting edge ideas.

Sarah Moore, Trend Hunter (INTERVIEW)

Moore Explains How Fashion Advertising Sells a Set Lifestyle

— February 16, 2013 — Fashion
From her chosen monochromatic fashion advertising trend down to her advice to the business world, former Editorial Intern Sarah Moore shows that she has a love for advertising and social media. She further elaborates on this by articulating her belief that digital media is the wave of the future, and how it is now consumers who are dictating the kinds of products that are being made.

What is your favorite trend and why?

My favorite trend is this idea of filmvertising. The ad industry has changed a lot to incorporate a lifestyle rather then ramming a product down someone's throat. This fashion advertising is the perfect example of this. They are using camera angles, lighting effects and music to make you feel that you are part of the product.

How do you define cool?

I would define cool as something that is new and innovative. It doesn't necessarily have to be something creative and crazy out of the box, but it can be a re-working of something different. It's all about improving and advancing things to make it better and make it more fitting for your life.

What is your favorite part about working at Trend Hunter?

My favorite thing about working at Trend Hunter probably would be the whole atmosphere. It is a very demanding internship and really pushes you to succeed, but at the same time everyone is super supportive and everyone's really chill. You get along with everybody and you are in a nice open space, which always makes things a lot easier to work when you don't feel like you are confined to a little tiny cubicle, so that's awesome.

What's your favorite accomplishment?

My favorite accomplishment here at Trend Hunter has just been increasing my perfection score, which is awesome. For me, I'm really meticulous when it comes to grammar and I've achieved almost a 98% perfection score now, which means that my edit time is less then two minutes. It has really improved my efficiency and my speed, which is great for writing.

What inspires or excites you?

What inspires me and excites me is other inspirational people. I really get going when I see someone's doing something really awesome and it really encourages me to want to do something powerful as well.

Predict a trend for 2020?

I think one of the upcoming trends I see for the future is definitely augmented reality. The ability for you to interact with a virtual component that doesn't exist in real life. The divide between humans and computers in the digital sphere and the real sphere is going to be completely erased soon.

What is the most remarkable way you see businesses changing?

The most remarkable way that I see business changing in the future is incorporating your customer more. Your costumer is your advertising agency, they are the people who know what they want and they know how they want the message delivered. The more you interact with them (albeit through social media), crowdsource information from them, use focus groups and interact and engage with the people you are selling to helps to totally open up the market. It allows you to impact their lives and make products that will be truly beneficial to them.

Any last words about Trend Hunter?

In closing it has been an awesome opportunity for me and it's really great to be a part of the dot come world at such a young age, which for anybody out there listening, the Internet and digital media is taking the world by storm and on that vain happy billion views Trend Hunter. We are totally proving that digital media is taking over.
4.3
Score
Popularity
Activity
Freshness