The provincial government of the Western Canadian province of Alberta has released a brand new smartphone and tablet app, dubbed Alberta Approved Farmers' Market, that is designed to make it easier than ever for Albertans to locate and visit farmers' markets.
The app only lists approved farmer's markets, meaning that 80 per cent of vendors meet the so-called 'make it, bake it, grow it' criteria.
Farmers' markets are an increasingly important part of the agricultural economy of Alberta, and farmers' market visits are an important part of the province's culture. Ultimately, the Alberta Approved Farmers' Market app helps buyers support their local farmers whilst making it easier for them to access the freshest and most delicious local food products.
Key Themes Behind This Trend
- Farmers Market-finding Apps
- The creation and implementation of apps that connect individuals with farmer's markets can be a disruptive innovation opportunity in the agricultural industry.
- Local Food Networks
- Strengthening local food networks, comprised of food producers, distributors, and consumers with initiatives, can help in making regional food supplies more resilient and competitive.
- Sustainability-support Systems
- The development of systems to support farmers in their sustainability efforts, such as Alberta Approved Farmers' Market, can help farmers to be more efficient and reduce negative externalities on the environment.
Where This Applies
- Agriculture
- The agriculture industry can benefit from the creation of more digital platforms promoting farming and sustainable practices.
- Food and Beverage
- Food and beverage businesses can benefit from improving their supply chains using local and sustainable food sources to reduce costs and support communities.
- Mobile App Development
- Innovation in the mobile app industry can help create a positive impact on agriculture through the development of apps like Alberta Approved Farmers' Market, which connects farmers and consumers.
