A campaign for Cablemas on-demand video features fantasy characters waiting for you at home. The print ads show movie characters patiently waiting for you to return to your family. Along with the amusing visuals is the text “Video on Demand. Your Movies are waiting at home.”
The campaign was created by ad agency Arrechedera Claverol in order to increase subscribership for Cablemas. The ads were released in Mexico to inform customers about Cablemas’s entrance into the realm of on-demand video.
One ad features two girls in lingerie waiting for you in bed. The sensual movie characters are lounging around waiting for you to go home. A less racy ad has a grotesque zombie sitting in your living room waiting to ambush you.
Why This Trend Is Growing
- On-demand Video
- Disruptive innovation opportunity: Develop a platform that offers personalized on-demand video content for a niche market.
- Lingering Fantasy Characters
- Disruptive innovation opportunity: Create augmented reality experiences where fantasy characters wait for users in their own homes, enhancing engagement and immersion.
- Increase Subscribership
- Disruptive innovation opportunity: Implement a referral program that incentivizes existing subscribers to bring new customers to the cable service, driving organic growth.
Industries Being Reshaped
- Advertising
- Disruptive innovation opportunity: Develop interactive print ads that use augmented reality or gamification to create immersive and engaging experiences for viewers.
- Entertainment
- Disruptive innovation opportunity: Integrate virtual reality technology into home entertainment systems, allowing users to have interactive experiences with their favorite movie characters right in their living rooms.
- Cable Services
- Disruptive innovation opportunity: Create a subscription-based streamed cable service that allows customers to access on-demand video content from multiple providers without the need for traditional cable TV packages.
