Female lingerie brand Victoria's Secret recently used its iconic brazier called the 'Fantasy Bra,' to promote the annual runway fashion show. The dazzling bra is made of eight karats of gold, precious jewels such as blue topaz and yellow sapphire and it costs about $2 million.
This exquisite bra will be worn by Lily Aldridge in this year's annual fashion show. The announcement was unveiled to the public via a playful video on social media. A video was produced by Vogue and it features Lily Aldridge dancing around and showing off the Fantasy Bra.
This iconic bra is a historical piece of lingerie that has been worn by Adriana Lima, Alessandra Ambrosio and Heidi Klum. The unique part of this year's fashion show announcement was the use of social media. This ad allowed the lingerie brand to promote its fashion show with the use of an iconic product. The ad combined old traditions with modernized social media promotions to reach a desired audience of young tech-savvy millennials.
$2 Million Bedazzled Bras
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