WMF Knives Ads

 - Apr 24, 2008   Updated: Jul 11 2011
References: adsoftheworld & eternallycool.net
I love these artsy ads! This is a print commercial for WMF Knives which is a German-based company that has been manufacturing table and kitchenware products for over 150 years.

The ads are supposed to highlight just how sharp WMF's knives are by showcasing sculpted mini replicas of various famous works of arts such as 19th century Italian Neo-classical sculptor Antonio Canova's "The Three Graces" and others.

Implications - One of the best ways a company that creates traditional products can differentiate itself is by investing in conventional commodities that feature a radical design. By eschewing the standard and capturing the unusual, the company increases its chances of connecting with consumers seeking something out of the ordinary and memorable.