Gourmia's 9-Quart Digital Air Fryer is the brand's first model with a ceramic-coated basket and crisper tray, giving Costco members a nonstick cooking surface that releases food more easily and cuts cleanup time. The countertop unit also features customizable favorite settings and 'CookFlow' progress bars, making it easier to track repeat meals from preheat through finish.
Its 9-quart square basket is sized for larger dinners and prep sessions, with room for a whole chicken or a pizza in one batch. Gourmia sells the fryer only through Costco warehouses nationwide and Costco's online store.
At $59.99 and limited to Costco members, the model turns a ceramic-coated cooking surface into a warehouse-club buy rather than a specialty upgrade. It broadens access to a material-focused appliance choice while giving Gourmia a distinct hook in the air-fryer category.
Image Credit: Gourmia
Key Themes Behind This Trend
- Ceramic-coated Appliances
- Material-forward nonstick surfaces are moving from premium niches into mass retail, creating space for cleaner, easier-maintenance kitchen products at accessible prices.
- Family-scale Countertop Cooking
- Larger-capacity compact appliances reflect demand for batch meals and shared dinners, expanding the role of countertop devices as primary cooking tools.
- Guided Repeat Cooking
- Custom presets and visual progress tracking reduce friction for routine meals, making appliance interfaces more personalized and habit-forming.
Where This Applies
- Small Kitchen Appliances
- Affordable feature differentiation in crowded categories gives brands new ways to compete beyond basic performance and cooking speed.
- Warehouse Retail
- Member-exclusive appliance launches can turn practical household upgrades into high-volume destination buys with built-in scarcity and value appeal.
- Home Cooking
- Convenience-focused tools that support larger portions and faster cleanup are reshaping how families manage everyday meal preparation.
