Familia Pinto is a sauce brand that chose to use family values for the main focus of its latest packaging. Designed by Shane Rielly, the labels are quite minimalist, with font placed on a white background with the slogan "from our family to yours."
Putting family values front and center is a great way to draw in a certain demographic in the marketplace. Many individuals who shop on a weekly basis are part of the parental age group, so drawing attention to this detail instead of just focusing on the taste or using fancy graphics should help elevate this brand amongst specific individuals.
Familia Pinto offers a number of different sauces, including hot, garlic and original peri peri. Hopefully the kids like the taste as much as the parents enjoy the branding!