Like many other restaurants in the midst of the COVID-19 pandemic, Moe’s Southwest Grill is doubling down on at-home meal kits with a new Fajita Kits offering.
Moe's new Fajita Kits were launched on August 18th, which was National Fajita Day. The new kit serves four to six people and features your choice of two proteins, queso, beans, rice, tortillas, pico de gallo, sour cream, lettuce, cheese, and chips. In addition to helping you make fajitas at home, the kit also includes recipes developed by Moe’s Chef Caroline Morris that help customers make new dishes out of their leftovers, such as Fajita Kit Personal Pizzas.
Best of all, for every meal kit purchased through the end of August, Moe's will be making a donation to No Kid Hungry.
Image Credit: Moe’s Southwest Grill
Key Themes Behind This Trend
- At-home Meal Kits
- The rise of at-home meal kits offers an opportunity for restaurants to reach customers outside of traditional dining experiences.
- DIY Food Kits
- The popularity of DIY food kits allows consumers to recreate their favorite restaurant dishes in the comfort of their own homes.
- Leftover Recipes
- Developing creative recipes for leftover ingredients from meal kits provides an opportunity to reduce food waste and offer customers additional value.
Where This Applies
- Restaurant Industry
- Restaurants can capitalize on the growing demand for at-home meal kits by creating innovative kits that allow customers to enjoy restaurant-quality meals at home.
- Food Delivery Services
- Food delivery services can partner with restaurants to offer at-home meal kits as an added convenience for their customers.
- Recipe Development
- The rise of at-home meal kits opens up opportunities for culinary professionals to develop and share new recipes that help customers make the most out of their meal kit ingredients.
