In order to try and keep MSN messenger on the map, Microsoft has come up with a new campaign titled the Facebook Who Is Who game. The game gives users the challenge of presenting them with ten pictures from their Facebook friends and sees just how many people you can name.
The advergame gives Facebook users a sense of who they actually know and also provides a great starting point for users to delete those unwanted Facebook "friends." That way, Microsoft is conveying their message that the chat the company has connected to Facebook provides an ideal opportunity for people to stay closely connected to their real friends on Facebook. The Facebook Who Is Who game can separate the true friends from the randoms with ease.
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