Fashion brand Oliver Peoples recently partnered up with fragrance house Byredo to create a line of eyewear colors inspired by perfume. The sunglass collection is designed exclusively to pair with the scents
The collaborative line is called the 'Golden Hour' collection and it features shades inspired by summertime sunsets in Los Angeles. The warm hues of the sunglasses pull from the design of the Byredo perfume bottles with five exclusive shades including yellow, maroon, black and brown. The glass hue of the bottle matches perfectly with an accompanying pair of sunglasses to provide consumers with a packaged look for the season. The scents and glasses can each be worn collectively or individually as well.
The pairing of sunglasses and scents allows consumers match looks with fragrance to create a unified sense of style.
Why This Trend Is Growing
- Scent-inspired Products
- The trend of creating products inspired by scents provides opportunities for businesses to develop complementary items that enhance the overall sensory experience of their customers.
- Collaborative Branding
- Partnering with brands from different industries to create innovative products can enhance brand awareness and create new business opportunities.
- Multi-sensory Marketing
- Incorporating different sensory experiences into marketing campaigns can create a more immersive and memorable experience for customers.
Industries Being Reshaped
- Eyewear
- The eyewear industry can explore partnerships with fragrance houses to create complementary products that enhance the sensory experience of customers.
- Fragrance
- The fragrance industry can collaborate with other industries to create a more complete sensory experience for customers.
- Fashion
- Fashion brands can incorporate multi-sensory experiences into their marketing campaigns to create a more immersive and memorable experience for customers.
