Makeup artists at the fore of the fashion world have carved out new specialties. Technological breakthroughs have assisted the growth of these specialties, allowing for a surge in digital eyelid transformations. Gender-bending beautorials have also become commonplace, featuring simple facial tweaks that somehow blur the lines between man and woman. The Eyeshadow Trend Report categorizes these epic displays of talent, now ready to be divulged by photographers and stylists.
Cosmetic brands have released powdered lines that rehash retro 60s, 70s and 80s looks, launching campaigns dripping in liquid liner and gold sparkles. Rainbow eyelids and press-on makeup tool kits have also caught the attention of audacious makeup enthusiasts, and these sales have been accommodated by online shopping sites. These aesthetic products are taking women and men along a new course, largely to the benefit of international trailblazers.