It's easy to get lulled into thinking that artificial tears are enough to handle dry eyes, but Eyelove, a company devoted to preventing chronic dry eyes, recently partnered with Jennifer Aniston to show people that artificial tears aren't always enough. The playful campaign reminds people with dry eyes that using artificial tears has the potential to prolong the problem.
In Jennifer Aniston's Eyelove ad, she plays a game of "This or That?", moving through some breezy questions like "Boots or sandals?" and "Dogs or cats?" But when asked "Dry eyes or artificial tears?", she points out that the two options aren't always mutually exclusive, noting that people often use artificial tears regularly and still feel like they have dry eyes.
The campaign shows the power of celebrity, even in the world of healthcare.
Playful Celebrity Eyecare Campaigns
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Eyelove Recently Teamed Up with Jennifer Aniston
- By: Joey HaarApr 23, 2018