Tru Alchemy created an eye elixir that functions as a cooling eye treatment for hydrating, plumping, brightening and reducing puffiness. The cooling eye treatment takes the form of a "cream-meets-serum" and its multitasking formula contains Hyaluronix, caffeine and light-diffusing technology.
The product can be stored in the fridge and worked in directly with the applicator tip. As well as awakening the senses with a cooling sensation, the eye elixir uplifts with the scent of melon and cucumber. Consumers are seeking comfort in products that provide sensorial experiences to enhance their self-care rituals. A single tube contains a two-month supply of product and it tackles common concerns like dark circles, sagging skin, dullness and dehydration without synthetic fragrances or dyes, sulfates or parabens.