The designers at Creneau International have attempted to revolutionize the retail experience. They have designed the interior of the Eye Candy shop in Belgium to offer shoppers an interesting and engaging way to take a piece of the store home with them.
Looking incredibly sleek and simple, the interior of the Eye Candy shop has, instead of normal store shelves, eyewear boxes as the primary components of its shelving and display system. Each box is inserted into the wall and acts as a shelf for a pair of glasses. The packaging then, as the designers describe, becomes the store and the store becomes the packaging. Customers who purchase a pair of glasses get to actually take the glasses' corresponding box from the wall and take it home. Essentially, the customer, according to Creneau International, becomes a walking ad for the store.