Singers Refuse To Get on Stage Unless They Have A Shure

 - Feb 25, 2009
References: mediapost
Google is getting hammered now because critics say they are becoming a monopoly. A company that didn’t exist a dozen years ago, becomes a monopoly? How about a microphone company that has been in existence for decades that singers will absolutely NOT perform without? Shure Microphones is that company.

The brand loyalty that companies spend millions to attain was achieved by only providing the best quality at a reasonable price. Shure wants to be sure they retain that position and have launched a new campaign: "Reason Why" to reinforce the tagline "Legendary Performance."