Elegant Audio Engineer Microphones

The Universal Audio UA Bock Series Microphones are High-End

The Universal Audio UA Bock Series Microphones are a lineup of solutions for audio engineers and singers alike that promise to deliver audio excellence thanks to their performance-focused design.

The microphones come in three models to choose from including the 167, the 251 and the 187, which are all the same size and come in three colors consisting of green, grey and dark green. Handmade in Santa Cruz, the microphones maintain a vintage silhouette but are built with the latest technologies in mind.

The Universal Audio UA Bock Series Microphones will be available for purchase soon at a price point of $1,249 and are arriving alongside a series of additional equipment from the brand to further support audio excellence.

High-end Microphones
Opportunity for disruptive innovation in the professional audio equipment industry to create more high-end microphones.
Vintage Look with Modern Technology
Opportunity to marry vintage aesthetics with modern technology in audio equipment design and development.
Performance-focused Design
Opportunity to create audio equipment with a performance-focused design to meet the needs of audio engineers and singers alike.

Industries Being Reshaped

Professional Audio Equipment
A chance to innovate in the professional audio equipment industry by creating superior microphones.
Music Production
Opportunity for the music production industry to improve the quality of sound in music recording and production.
Live Performance
An opening to innovate in live performance audio equipment by developing audio tools with a performance-focused design.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 48%
Freshness 12%

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