During the summer, it's all about fun in the sun, and 'Exposure' in Surface Magazine shows how a group of raucous guys keep themselves entertained. Models Thomas Hassler, Ethan James, Kyle Saunders, and Aiden Andrews were shot by Tom Hines in fashions from Moncler Gamme Bleu.
Gregory Wein is the stylist behind 'Exposure' in Surface Magazine. My favorite shot of the editorial is the first one above, in which the fellas are dragging one of their brethren out of the pool by his shirt.
Why This Trend Is Growing
- Summer Fun Fashion
- Opportunity for fashion brands to create trendy summer clothing for men.
- Photography for Men's Lifestyle
- Opportunity for photographers to specialize in capturing the lifestyle of modern men.
- Social Media Content Creation for Men's Lifestyle
- Opportunity for content creation agencies to produce male-focused content for social media.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from creating summer collections for men.
- Photography
- The photography industry can capitalize on the demand for lifestyle photography for men.
- Media and Marketing
- The media and marketing industries can offer specialized content creation services for male-focused campaigns.
