Labrum Launches the Exploration Collection for FW20
References: labrumlondon & hypebeast
London-based fashion brand Labrum introduces its latest seasonal range for the Fall/Winter 2020 season entitled the Exploration collection. This time around, the brand spotlights repurposed fabrication as a sustainable approach to the season. It aims to translate the message that 'new; is not necessarily the better option.
The capsule is made up of trousers, jackets, outerwear, shirts, and much more. All of the items in the seasonal range is constructed using fabric in order to reduce the vast amount of waste produced by the fashion industry. The designs also feature a repurposed Ikebana hand-printed Irish linen material which was sourced from local antiques market and seen in the brand's FW18 capsule. Another notable element is the repurposed water repelling heavyweight material for the season.
Image Credit: Labrum
The capsule is made up of trousers, jackets, outerwear, shirts, and much more. All of the items in the seasonal range is constructed using fabric in order to reduce the vast amount of waste produced by the fashion industry. The designs also feature a repurposed Ikebana hand-printed Irish linen material which was sourced from local antiques market and seen in the brand's FW18 capsule. Another notable element is the repurposed water repelling heavyweight material for the season.
Image Credit: Labrum
Trend Themes
1. Repurposed Fabrication - Disruptive innovation opportunity: Develop new methods and technologies for repurposing fabric to reduce waste in the fashion industry.
2. Sustainable Fashion - Disruptive innovation opportunity: Create innovative materials and manufacturing processes that prioritize environmental sustainability in fashion.
3. Circular Economy - Disruptive innovation opportunity: Establish new business models that promote the reuse and recycling of fashion products to reduce waste and extend product lifecycles.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate sustainable production practices and materials into mainstream fashion brands and collections.
2. Textile Recycling - Disruptive innovation opportunity: Develop advanced technologies and infrastructure for efficient and scalable textile recycling processes.
3. Vintage and Secondhand Market - Disruptive innovation opportunity: Create innovative platforms and experiences to facilitate the buying, selling, and trading of vintage and secondhand fashion items.
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