While there are plenty of exfoliant scrubs that can be used all over the entire body, the brand 'anese' created a cheeky scrub that it calls a "booty exfoliant."
As the proudly brand calls itself a producer of the "sassiest skin care in the galaxy," it created 'That booty tho.' a vegan, fragrance-free product that boasts nourishing ingredients like jojoba oil, rosehip oil and walnut shell powder, which help to tackle stretch marks, cellulite and acne. The coarse skincare product also hydrates and supplies the skin with a rich source of antioxidants and essential B vitamins.
As much as the exfoliating scrub will be desirable for its properties, young Millennial consumers will also be drawn to its branding and packaging, which is recognized as highly "Instagrammable."
What Makes This Trend Stand Out
- Booty Skincare
- Opportunity for innovative products targeting specific body areas beyond traditional skincare.
- Sassy Skincare
- Potential for skincare brands to appeal to Millennial consumers with edgy and playful branding.
- Instagrammable Packaging
- Growing demand for visually appealing product packaging that is social media-friendly.
Sectors Adopting This
- Skincare
- Exfoliatant scrubs and other specialized skincare products can tap into specific body areas for targeted solutions.
- Beauty
- Opportunity for beauty brands to embrace edgy branding and align with Millennial preferences.
- Packaging
- Packaging companies can cater to the rising demand for visually appealing and shareable product packaging.
