While there are plenty of exfoliant scrubs that can be used all over the entire body, the brand 'anese' created a cheeky scrub that it calls a "booty exfoliant."
As the proudly brand calls itself a producer of the "sassiest skin care in the galaxy," it created 'That booty tho.' a vegan, fragrance-free product that boasts nourishing ingredients like jojoba oil, rosehip oil and walnut shell powder, which help to tackle stretch marks, cellulite and acne. The coarse skincare product also hydrates and supplies the skin with a rich source of antioxidants and essential B vitamins.
As much as the exfoliating scrub will be desirable for its properties, young Millennial consumers will also be drawn to its branding and packaging, which is recognized as highly "Instagrammable."