In his whimsical yet simplistic captures creative director Dudi Ben Simon photographs everyday objects and posts them on Instagram. The perspective-bending shots uses commonplace items that are cleverly arranged to create new artwork. Based out of Israel, the artist is inspired by the people and things around him.
By disconnecting everyday objects from their intended use, you are forced to change the way you see things when viewing his pictures. By placing stuff like transparent plastic plates with leftover ketchup on top of a magazine ad, a completely new piece of art is formed. Dudi Ben Simon also transformed a guitar, laundry, ceramic cups and even a McDonalds fry sleeve to create new and fascinating images.