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Communicative Planning Apps

O2 Offers Evernote Premium Free to Help UK Families Stay Organized

— November 12, 2013 — Tech
O2 and Evernote have come together to deliver Evernote Premium to customers in response to a shocking 72% of spouses who admit that they “do not know what their other halves are doing when they are not working.”

Although mobile devices and apps make it easier than ever to keep in touch with family members, this doesn’t mean that the communication and organizing capabilities of these devices are fully being taken advantage of.

To help get households more organized, O2 customers in the UK will now have free access to an Evernote Premium account for one year, which allows family members and spouses to share calendars, pictures, videos and notes — which certainly makes it easier to keep tabs on the whereabouts of your family.
Trend Themes
1. Collaborative Family Planning - Apps and services that enable families to effectively plan and communicate are becoming increasingly valuable.
2. Integrated Communication Platforms - Platforms that allow for seamless communication and organization across multiple devices and channels are in high demand.
3. Personalized Note-taking - Note-taking apps that offer intelligent and customizable features are gaining popularity as a tool for collaboration and productivity.
Industry Implications
1. Telecommunications - Telecom companies have the opportunity to provide value-added services, such as organizing and communication platforms, to differentiate their offerings and retain customers.
2. Productivity Software - Developers of productivity software, such as note-taking and organizational apps, can innovate by creating features that cater to the unique needs of families and households.
3. Family-oriented Services - Companies that offer services aimed at helping families stay connected and organized can capitalize on the growing demand for collaboration and family planning tools.
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