naughtone approached designer Ric Frampton to create sustainable seating solutions and as a result, the Ever Collection was born. Inspired by the popular Always collection from naughtone, this brand-new collection carefully considers the end life of the products. As Frampton says, "It doesn't matter if a chair lasts for 20 years, 40 years, 100 years—if the designer wasn't responsible and never considered what happens to the product when it no longer meets a need, it could spend eternity in a landfill. Realizing the weight of that responsibility completely changed my outlook and design process."
The Ever Chair and Sofa collection is durable yet also easy to deconstruct (by hand, without the need for special tools) to support recycling. Once a sofa reaches the end of its usable life, the sofa can simply be returned to naughtone through the company's take-back program.
What's Driving This Trend
- Sustainable Seating Solutions
- Designing furniture with the end life of the products in mind encourages circular economy practices.
- Easy-to-deconstruct Furniture
- Incorporating easy-to-deconstruct features into furniture design helps support recycling and mitigates waste.
- Take-back Programs
- Providing customers with take-back programs can encourage responsible waste management and promote brand loyalty.
Who This Affects Most
- Furniture Manufacturing
- Furniture manufacturers can embrace sustainable design with furniture that can be deconstructed and recycled.
- Retail
- Retail companies can promote responsible waste management by offering take-back programs for products they sell.
- Waste Management
- Waste management companies can partner with furniture manufacturers and retailers to facilitate the take-back and recycling process of end-of-life products.
