Flax Sleep and Jackie Kai Ellis Present a Parisian-Inspired Line
Kalina N — July 27, 2020 — Art & Design
References: jackiekaiellis & flaxsleep
The partnership between women-led Canadian company Flax Sleep—recently renamed Flax Home—and award-winning creative design director and best-selling author Jackie Kai Ellis results in a collection of "European linens inspired by the Parisian table and lifestyle." Elegantly dubbed 'Cuisine,' the capsule includes several luxurious and sustainable products such as oversized dish towels, market bags, aprons, and cocktail napkins. To meet the style expectations of a diverse audience, Flax Sleep and Jackie Kai Ellis launch the European linens in several sophisticated colorways. The range is ideal for special occasions, get-togethers, or even when having a solo lunch.
This partnership successfully combines Flax Sleep's "affinity for high-quality linen" and Jackie Kai Ellis's "philosophy of creating meaningful and enduring beauty in the details of the everyday." As a result, 'Cuisine' presents the delicate balance between aesthetic sensibilities and functional priorities.
Image Credit: Flax Sleep
This partnership successfully combines Flax Sleep's "affinity for high-quality linen" and Jackie Kai Ellis's "philosophy of creating meaningful and enduring beauty in the details of the everyday." As a result, 'Cuisine' presents the delicate balance between aesthetic sensibilities and functional priorities.
Image Credit: Flax Sleep
Trend Themes
1. Luxurious European Linens - The trend of high-quality and sustainable European linens is disrupting the home textile industry by offering a combination of elegance and functionality.
2. Parisian-inspired Lifestyle - The trend of Parisian-inspired living is creating opportunities for businesses to cater to consumers looking for sophisticated and refined products that embody the French aesthetic.
3. Sustainable and Ethical Home Products - The trend of sustainable and ethical home products is revolutionizing the industry by providing eco-conscious consumers with stylish and environmentally friendly options for their everyday living spaces.
Industry Implications
1. Home Textile - The home textile industry can capitalize on the trend of luxurious European linens by offering high-quality, sustainable, and aesthetically pleasing products to consumers.
2. Retail and E-commerce - The retail and e-commerce industries have the opportunity to tap into the Parisian-inspired lifestyle trend by curating and selling products that epitomize the elegance and sophistication of French living.
3. Sustainability and Eco-friendly - The sustainability and eco-friendly industry can leverage the trend of sustainable and ethical home products by developing and marketing environmentally conscious alternatives for various household items.
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