This obscure E-Trade commercial manages to get its point across in just a few words. As the company states, the video is about a customer who's "retired to the retirement he wanted, which entirely revolves around retiring retired tires."
The man explains this throughout the short ad, filling the 15 seconds with tongue-twisting combinations of the words "retired," retirement," "tired," tiring," "tires" and more. In reference to his strange career, the E-Trade commercial shows him in front of a wall of car tires -- which are gloriously mounted above a mantel. With this unique ad, the financial services company explains in an fast and engaging manner that it can help get virtually anyone the retirement they desire.
Key Themes Behind This Trend
- Short-form Messaging
- Opportunity for companies to creatively condense messaging to grab customer attention.
- Humor in Advertising
- Companies taking risks by using humor to convey brand messaging.
- Unique Characters in Advertising
- Opportunity for companies to create and use unique and memorable characters to promote brand awareness.
Where This Applies
- Financial Services
- Financial services companies can take risks and find new and creative ways to engage customers through advertising.
- Automotive
- Automotive companies can explore unconventional ways to promote their products and services.
- Marketing and Advertising
- Marketing and advertising agencies can utilize unique and humorous advertising techniques to engage and retain clients.
