Fresh Thyme is a brand that sells body care items and now, essential oils, and it recently underwent a rebranding with the help of the design agency The Creative Pack.
Its new essential oil collection features 20 different types of oils, each of which is differentiated with color. The colors ultimately decided upon are unsurprisingly associated with the types of oils that the labels are featured on. For example, Lemon can be found in a vibrant yellow, while Grapefruit is offered in a vivid pink. The essential oils are contained in small dark bottles, and the labels on them feature very little writing.
Though essential oils are oft associated with traditional remedies, Fresh Thyme has been able to give them a more modern twist.
Chromatic Essential Oil Branding
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