The Esquire Augmented Reality Issue is an Interactive Experience

 - Nov 17, 2009
References: esquire
The Esquire augmented reality issue has been released and it is the first of its kind. A little marker on the front of the magazine allows you to control your reading and interactive experience of the magazine through your computer.

Here’s how it works: first you must buy a copy of the Esquire augmented reality issue and then download the software on the magazine's website. There are six separate experiences that you can control: a 3D cover, a weather-changing fashion shoot, a time-sensitive ‘Funny Joke from a Beautiful Woman,’ a song, a photo slideshow, and an ad from Lexus.