The Game of Thrones-themed Espresso Cream Latte has been introduced by Coffee Bean & Tea Leaf Malaysia as a new way for fans of the fantastic franchise to perk up their energy levels.
The coffee drink has been created in collaboration with HBO Asia and is a limited-edition offering that will only be available from the Mid Valley Megamall outlet. The drink is being offered free of charge for roughly 1,600 fans to obtain by entering an online contest that's running for just eight days.
The Game of Thrones-themed Espresso Cream Latte could also provide fans who share their image of the drink on social media with exclusive prizes by using the hashtags #ForTheThrone, #HBOAsia, #coffeebeanmy and #GameofthronesxCBTL.
Image Credit: Coffee Bean & Tea Leaf Malaysia
What's Driving This Trend
- Limited-edition Themed Beverages
- The success of the Game of Thrones-themed Espresso Cream Latte signals an opportunity for coffee shops to create other limited-edition themed beverages that will attract fans of popular franchises.
- Social-media-driven Marketing
- The contest promoting the Game of Thrones-themed Espresso Cream Latte on social media showcases how coffee shops can utilize social media as a promotion tool, and offer prizes for customer participation.
- Collaboration with Entertainment Brands
- Partnering with entertainment brands, such as Coffee Bean & Tea Leaf's collaboration with HBO, can offer coffee shops unique and limited-time opportunities to attract a specific audience.
Who This Affects Most
- Coffee Shop Industry
- Coffee shops can leverage increasing customer interest in limited-edition themed beverages to set themselves apart from competitors.
- Marketing and Advertising Industry
- Marketing and advertising professionals can learn from the strategies used by Coffee Bean & Tea Leaf Malaysia to promote the Game of Thrones-themed Espresso Cream Latte on social media.
- Entertainment Industry
- Collaborating with popular brands such as Coffee Bean & Tea Leaf can create new opportunities for entertainment industry brands to reach fans in unique and innovative ways.
