Escobar Cigars Announces Strategic Partnership With Rapper Nas
Niko Pajkovic — August 26, 2021 — Pop Culture
References: escobarcigars
Premium Nicaraguan cigar maker Escobar Cigars has announced a global strategic partnership with the Grammy award-winning artist Nasir 'Nas' Jones. The new partnership means that the legendary rapper will now be a co-owner and equity partner of the brand.
This exciting partnership represents a broader expansion by Escobar Cigars as its looks to promote its premium cigar rolls, which are currently offered in five versions: Robusto, Churchill, Double Corona, Double Toro Gordo, and the Distinguidos Romeo. The company'ss handcrafted cigars offer a unique blend of three different sun-grown tobaccos all grown in the rich volcanic soil of Nicaragua.
Nas's decisions to join forces with Escobar Cigars shouldn't come as surprise to fans of the musician, considering his longtime public enjoyment of cigars. A true aficionado himself, Nas plans to leverage his own market reach in order to help the brand build a loyal following.
Image Credit: Shuttertock
This exciting partnership represents a broader expansion by Escobar Cigars as its looks to promote its premium cigar rolls, which are currently offered in five versions: Robusto, Churchill, Double Corona, Double Toro Gordo, and the Distinguidos Romeo. The company'ss handcrafted cigars offer a unique blend of three different sun-grown tobaccos all grown in the rich volcanic soil of Nicaragua.
Nas's decisions to join forces with Escobar Cigars shouldn't come as surprise to fans of the musician, considering his longtime public enjoyment of cigars. A true aficionado himself, Nas plans to leverage his own market reach in order to help the brand build a loyal following.
Image Credit: Shuttertock
Trend Themes
1. Celebrity-backed Brands - The emergence of celebrity co-ownership partnerships could lead to a shift within the traditional brand representation model.
2. Luxury Cigars - The partnership highlights the growing trend of premium cigars as an attractive status symbol among the affluent.
3. Brand Expansion - Escobar Cigars increases its market reach through co-owner partnerships with high-profile individuals such as Nas.
Industry Implications
1. Entertainment - Celebrities partnering with brands opens up new opportunities for entertainment industry representatives to seek endorsement deals and collaborations.
2. Tobacco - Tobacco companies and premium cigar makers can take advantage of partnerships with celebrities to differentiate themselves in a highly competitive market.
3. Marketing - The rise of celebrity-endorsed brands presents a disruptive opportunity for marketing agencies to adopt new strategies focused on personality-based promotion.
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