Photographer Greg Kadel captures model Eniko Mihalik in Numero 107 for the magazine's October 2009 issue. The Hungarian model also graces the cover of the issue wearing a flame-red coat and heavily lined eyes.
In the accompanying editorial the sexy strutter wears all black outfits while spending some time relaxing and posing in a sunny field. Kadel's color-saturated, slightly washed-out images really highlight Mihalik's modern looks.
Implications - One of the best ways a company can generate interest in a product is by creating advertising that features unabashed sex appeal. The ads immediately garner attention for their alluring and controversial subject matter. They draw interest from fans of the brand, the media looking for a controversy to cover, and outsiders who find the marketing intriguing.