Energy-Returning Chunky Clogs

Brain Dead's New Energy Absorber Zoccolo Sits on a Vibram Outsole

Brain Dead recently unveiled a look at its new seasonal collection for Fall 2020 and one of the standout pieces is the Energy Absorber Zoccolo clog silhouette in a black colorway. The brand continues to explore footwear designs and the hiking silhouette brings bold design elements to the brand.

The Energy Absorber Zoccolo sits on top of a chunky Vibram outsole foundation for supportive elements. It is detailed with grooves, nodules, and a tread to offer traction as well. The rest of the clog is made with crepe across the upper with rubber reinforcements around the toe cap. The heel strap is made with an elastic grosgrain band to hold the foot in place. This is attached to the upper with silver tonal metal hoops.

Image Credit: Brain Dead

Chunky Clog Silhouettes
There is room for innovation in creating chunky clogs with different materials and designs that offer more than just aesthetics.
Energy-absorbing Footwear
There is an opportunity to create footwear technology that absorbs and returns energy with every step.
Hiking-inspired Footwear
Incorporating hiking elements into fashion footwear creates a new trend that offers both style and functionality.

Industries Being Reshaped

Footwear Industry
Brands can experiment with materials and technology to create innovative and functional footwear.
Fashion Industry
Fashion brands can combine elements of different industries, such as hiking and footwear, to create new and unique styles.
Sportswear Industry
Incorporating energy-returning technology in sportswear footwear can improve athletic performance.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 13%
Freshness 9%