In order to promote its new game, 'Tom Clancy’s The Division,' Ubisoft set up an "End of Society Simulator" called 'Collapse' that shows how the world ends in this particular video game universe.
Tom Clancy’s The Division is a third-person shooter game that's set in Manhattan following a virus outbreak that turns the world upside down. In Collapse, the simulator gives players the chance to step into the shoes of patient zero and watch as the world collapses around their exact location over the course of just a few days.
While playing Collapse is not essential to the experience of the full video game, this promotional simulator adds a personal touch that deepens a player's involvement and interest before or after playing Tom Clancy’s The Division. The simulator can now be played online, which makes it even more irresistible to gamers.
What's Driving This Trend
- End of Society Simulators
- The rise of end of society simulators could give rise to new opportunities for game developers and marketers looking to tap into viral marketing.
- Personalized Gaming Experiences
- The success of Collapse suggests that personalized gaming experiences are in high demand, which could create more opportunities for game developers to create, promote and market these types of games.
- Interactive Storytelling
- Collapse's interactive storytelling presents opportunities for game developers and tech companies to build more immersive storytelling experiences and promote them using viral marketing tactics.
Who This Affects Most
- Gaming Industry
- The global gaming industry can leverage the popularity of end of society simulators to drive sales and develop new games with personalized experiences.
- Marketing Industry
- The marketing industry can explore the potential of end of society simulators in creating viral campaigns to drive user engagement and generate buzz around new games.
- Tech Industry
- The success of interactive storytelling in Collapse presents opportunities for the tech industry to create new solutions and products that can enhance immersive storytelling experiences in gaming and other mediums.
