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Australian Supermodel Editorials

Oyster Magazine's Latest Emma Balfour Story is Youthfully Styled

— September 11, 2014 — Pop Culture
Gracing Oyster's #105 issue, this Emma Balfour image series celebrates the lasting impact of the Australian supermodel. In addition to being recognized for her past modeling successes, Emma Balfour is also a poet and a mother.

The model is captured by Bowen Arico's lens in this fashion story that embraces Australia's rich culture and edgy fashion designs. In the shoot's accompanying interview, the supermodel describes some of her favorite Australian influences and dons styles that are a nod to surf and sport culture.

Emma sports the latest from Ellery, Ken Done and Jenny Kee and proves to be getting more and more beautiful with age. The model names horse riding as one of her favorite activities and Thai Food as one of the meals that remind her of home.
Trend Themes
1. Australian Supermodels - Models from Australia are gaining prominence and have the potential to disrupt the traditional modeling industry.
2. Youthful Styling - The trend of styling older models in a youthful manner presents opportunities for disruption in the fashion and beauty industry by challenging ageist beauty standards.
3. Celebrity Multihyphenates - Celebrity models who pursue other endeavors like poetry or entrepreneurship are becoming increasingly popular and this trend represents an opportunity for disrupting historically narrow models of success.
Industry Implications
1. Fashion - The fashion industry can disrupt traditional beauty standards by featuring older models in more youthfully styled shoots and campaigns.
2. Beauty - The beauty industry can disrupt its traditional emphasis on youth and create more inclusive marketing campaigns featuring models of all ages.
3. Media - Media companies can disrupt traditional modeling and celebrity coverage, by featuring models who are also successful in other endeavors, like poetry and entrepreneurship.
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