The Elsewhere device is more than just another VR headset or pair of 3D glasses. The system, which comes with an app and a pair of glasses, can turn any video -- or, for that matter, any image at all -- into a 3D experience.
To use the Elsewhere system, users must download the app to their phone (the app is currently only available for iOS, but the company plans to release other versions.) They then don the Elsewhere glasses and place their smartphone into the slot in front of them. The special lenses in the glasses, combined with the modifications that the app applies, turns any flat smartphone images or videos into 3D videos. This includes any videos previously shot in 2D that are sitting in a user's camera roll.
Key Themes Behind This Trend
- Smartphone 3D Conversion
- Disruptive innovation opportunity: Develop advanced software that converts smartphone videos into immersive 3D experiences.
- Enhanced VR Accessories
- Disruptive innovation opportunity: Create innovative VR accessories that augment the immersive virtual reality experience.
- Mobile 3D Content Creation
- Disruptive innovation opportunity: Design mobile apps that enable users to create and share 3D content using their smartphones.
Where This Applies
- Virtual Reality (VR)
- Disruptive innovation opportunity: Develop VR technologies that enhance the immersion and accessibility of virtual reality experiences.
- Mobile App Development
- Disruptive innovation opportunity: Explore new possibilities in mobile app development by integrating advanced 3D conversion and creation functionalities.
- Entertainment Industry
- Disruptive innovation opportunity: Revolutionize the entertainment industry by introducing 3D conversion and creation tools for immersive content experiences.
