Australia has the best of everything. Coral reefs, Kylie Minogue, didgeridoos, and the Ellery Winter 2010 collection. This season’s offerings mixes rock’n'roll with classic film aesthetic with its A Tribute to Dr. Strange collection.
With amazing structures, and using leather pieces, ostrich feather detailing, and hand sewn embellishments, the collection channels a sexy nurse vibe with the offbeat medical jargon used throughout. Check out the gallery for more of the Ellery Winter 2010 collection.
Implications - Consumers in modern society are looking for abstract designs. No longer attracted to a straight-forward aesthetic, customers are looking for ones that feature unconventionality. Companies could focus on this in order to gain more attention on the market.