Tousled Desert Editorials

Kai Z Feng Captures Cameron Russell for Elle UK February 2014

The model in this Elle UK February 2014 editorial is in some dire need of a hair brush. Model Cameron Russell bares puff-tastic tresses while lounging in a arid rock-filled desert. This dry rocky landscape isn't bright like most desserts are. Photographer Kai Z Feng shot these colorful clothes in a blue-tinged plateau.

The garments in this Elle UK February 2014 pictorial are just as outstanding as the hair. Russell's follicles frizzed out and pumped up, until it almost looks like an afro. The clothing is in rich jewel tones, with mostly greens, blues and some reds. Oddly enough, the shoes are rather reasonable chunky sandals. Any accessories there are take a backseat to the many metallic fabrics that shine and glisten in the sun.

Puff-tastic Hair
The beauty industry can create new product lines that enhance and accentuate naturally curly or frizzy hair.
Jewel Tones
The fashion industry can explore new ways of incorporating rich jewel tones into their designs for a bold yet sophisticated look.
Arid Landscapes
The travel industry can explore new destinations that offer unique arid landscapes for travelers seeking an alternative to typical beach destinations.

Sectors Adopting This

Beauty
The beauty industry can develop innovative hair care solutions and styling tools for people with curly or frizzy hair.
Fashion
The fashion industry can incorporate rich jewel tones into their designs and offer more diverse and inclusive options for their customers.
Travel
The travel industry can promote and develop unique destinations with arid landscapes to attract new types of travelers seeking adventure and natural beauty.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 72%
Freshness 8%

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