Hitch-Hiking Desert Snaps

The Elle Mexico February Cover Shoot Showcases Local Fashion

The Elle Mexico February cover shoot is filled with exquisite dresses that show the models’ perfectly tanned skin.

The Elle Mexico February 2012 cover shoot is shot by photographer Santiago Ruisenor. The shoot features some of the hottest designs by local Mexican designers styled by the talented Pamela Ocampo.

The fashion shoot features models Anna, Polina and Maxine who sport figure-hugging dresses in warm and neutral shades. The shoot takes place in the sun-soaked and humid Cabo San Lucas. It celebrates local designers and abstract prints that are quite popular in the Western regions. The Elle Mexico February cover shoot features fashionable summer dresses: the perfect wardrobe staple for the warmer months.

Local Fashion Design
Supporting local designs showcased through fashion editorials.
Abstract Prints
Continued popularity of abstract prints in fashion design.
Figure-hugging Dresses
Continued popularity of figure-hugging dresses in fashion design.

Where This Applies

Fashion
Creating marketing campaigns that celebrate local designers and their designs.
Photography
Creating photoshoots that showcase local designs and sensibilities.
Editorial
Producing editorial content that creates a narrative arc around local designs featuring models in figure-hugging designs.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 64%
Activity 59%
Freshness 8%

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